Thor: The Dark World is a 2013 American superhero film featuring the Marvel Comics character Thor, produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures.

Thor: The Dark World premiered in London on October 22, 2013. It was internationally released on October 30, 2013.

The movie itself includes actors such as Chris Hemsworth (as Thor), Natalie Portman (as Jane foster), and Tom Hiddleston (as Loki).The movie was directed by Alan Taylor and  produced by Kevin Feige. The film budget was a total of £150m(£150,000,000)

Actors and producers: 

Main actors. 

 Thor - Chris Hemsworth 

  

Loki - Tom Hiddleston 

Jane foster - Natalie Portman 

Producer - Kevin feige

Director - Alan Taylor 

Advertising

Thor the dark world used many types of advertising such as :

on this billboard - the billboard shows the main character Thor its aimed at people who are on the street on there daily trips out, so if people didnt see the advert on tv you can see it on a billboard.

on the side of this building in american - its on the side of the building which can be seen miles out basically attracting people in cares etc. 

on a social website(Facebook) - this was on the side of the facebook page as a page banner which attracts loads of people who us facebook regularly. 

Thor the dark world trailer - this was shown on tv which is another distribution method it was shown millions of times on tv.

This is the video game yet to be released aimed at gamers in general.

Thor the dark world toys which was aimed at children. 

An interview with the actor wich was a w way to showcase the movie kind of a spoiler of whats to come .

Thor - The Dark World

Thor: The Dark World is an American superhero film released in 2013 featuring the Thor, a popular superhero involved in Marvel Comics.The film is under the production company Marvel Studios. It was produced by Kevin Feige and directed by Alan Taylor, it also features a very popular cast including Chris Hemsworth (playing Thor), Natalie Portman, Tom Hiddleston, Anothony Hopkins and more. The filming for Thor had started in September 2012 and had finished around December 2012, however in July 2013 there was extra scenes added so there was a few shots made. The film was to be release in 2D and 3D but it was announced that the film would be remastered into a IMAX 3D thus enhancing the 3D graphics even further. It took seven special effects studios (this showing synergy in the making of the film) to complete the visual effects for Thor which lead to the total film budget being £150m.

Producer - Kevin Feige

Director -  Alan Taylor 

Main Characters:

Chris Hemsworth  - Thor

Natalie Portman - Jane Foster

Tom Hiddleston - Loki

Thor was premiered in the UK on the 22nd of October in Leicester Square with an audience rating of 12A suggesting it may contain some violence or even a bit of adult humour. A lot of marketing techniques were used to advertise Thor ranging from huge billboards to just simple tweets, it seemed no matter where you lived in the UK you where bound to hear about this film.

Thor trending on twitter (Day of premier)

A huge poster on the side of a building to advertise Thor

The movie was advertised at Comic Con (Popular comic fan convention)

Trailer for Thor on Youtube

Along with all the advertising came merchandise, this would be used to help them make a profit on the £150m spent on making the film, because of the film possibly appealing to the older generation of kids aswell as the younger this means they have a much bigger range to what they can produce to sell.

Action Figures (mainly targeted for the younger generation of kids)

A mobile game of the film was free to download and play

A Thor movie shirt

With all the marketing and merchandise working together Thor is expected to make a huge profit (even though the film had used a £150 budget). It appeals to their target audience who is expected to be between 14 - 24(possibly older and mainly male), it would almost primarily be for people who have an interest in the comic book but also for those who just favour action, sci-fi, fantasy films.

Presentation

Ad Poster

Billboard advert

YouTube and Facebook

Twitter

Twitter